To emphasise the love and care that has gone into the brand, I created 57 variant adverts full of their “rejected ideas” – to emphasise that it’s not coincidence that Heinz has been so prestigious for so long.
Some of these rejected ideas include:
• Heinz 2 in 1 Shower Gel and Conditioner
• Heinz Baked Bean-style Earpods
• Heinz Mayonnaise Sun Tan Lotion
Most of these posters have been created in Cinema 4D using Octane Renderer, with post-processing and compositing done in Photoshop. I feel like I excel at tongue-in-cheek humour when it comes to branding and advertising, and it’s something i’d love to explore more.